Why we grade stills with the film
2 February 2026
Matching a retouched still to a show LUT is not a courtesy, it is how a campaign holds together in a media mix.
Journal
Notes from set and from the grading desk.
Compositing CGI so it does not announce itself
18 January 2026
Product renders fail when the light in the CG does not match the plate. Look-dev starts on set, not in the CGI room.
Call sheets that protect the idea
9 December 2025
A shot list is not a wish list. It is the order of work when the weather, the talent, or the building turns.
Sound is part of finishing, not a plugin
21 November 2025
A grade cannot hide a noisy interview. We budget sound as if the picture depended on it, because it does.
Archives that another team can open
16 September 2025
Delivery is not a dump of folders named ‘final_v7_REAL’. It is a structure a stranger can traffic.